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| :: Services : Product launches |
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The Strategy |
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| Once you have secured a place in the market the next step is to launch your Product line with equal intensity. One thing that should always be paid attention to is that it is very important to maintain a constant presence in the market. In Product Launch, the mantra is to remind the customers about your new product. For this, one needs to make sure that all the marketing strategies that the company is involved in speak about this new product. Just revealing the product at a flashy venue with a lot of Pomp & Show does not solve the purpose. To attain a successful Product Launch one constantly needs to follow it up by repeating and bombarding the audience with the information about the product. This requires proper positioning of Product information in all company’s marketing communications. |
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How to Go About? |
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| If required one should break down to every launch component for instance: Customer database should be utilized. The company can tie up with different groups as a part of Product Launch and give away product samples along with their products. Sending new product samples to industry and trade publication reviewers also does wonders to carry forward the message of Product Launch. All such things help create a strong life-support system for the product. The Company needs to come up with new literature, and mention about the product in the existing ones. The Press releases and Sales presentations should carry appropriate information and product specifications. |
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Word of Caution |
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| One needs to be highly cautious while one is doing a Product Launch. If for instance an existing customer does not like the product design or finds any other flaw, she might forgive and forget, but a new customer might not give a second chance to the product or for that matter to the company. Being prepared in advance reduces the risk of credibility being damaged by missteps at the Product Launch time. |
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An Integrated Task |
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| A successful Product Launch is something which is well integrated with no loopholes. By integrated we mean that: |
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All marketing Communication including Advertisements, Public Relations and Press releases carry forward the specifications of the Product at the same time. |
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It is very much in tune with the distribution and supply of the product for, many-a-times the product fails to reach the potential customers. |
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| Therefore, for such an integrated Product Launch, one needs to rely from the experienced and specialized team of Product Launchers. |
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